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Multi Award Winning Fujifilm X-Pro1… a revolutionary new interchangeable lens camera

 

Media Release

27th February 2012

Multi Award Winning Fujifilm X-Pro1… a revolutionary new interchangeable lens camera Custom developed 16MP APS-C X-Trans CMOS sensor™, brand new X-lens mount, Hybrid Multi Viewfinder and three compact XF Fujinon fast aperture prime lenses

The multi award winning and revolutionary NEW Fujifilm X-Pro1 is a premium quality interchangeable lens camera that performs to the highest professional standard, delivering exceptional images that surpass all expectations.

Winner of four CES 2012 awards in Las Vegas in January, the Fujifilm X-Pro1 incorporates unique design and technology that produces outstanding results. The four award presentations were: CNET "Best of CES 2012" – Best Camera

Popular Science "CES 2012 Product of the Future"

Popular Mechanics "CES 2012 Editor’s Choice Award"

Tom’s Guide "Best of CES 2012"

Setting new standards in image resolution Fujifilm has developed a new X-Trans CMOS™ sensor that is capable of delivering exceptional resolution comparable to, if not superior, to a full frame sensor.

Incorporating a newly developed colour filter array paves the way for an ideal sensor that does not need an optical low-pass filter. Fujifilm has developed a new colour filter array that is inspired by the random arrangement of fine film grain, removing the need for an optical low-pass filter to solve moiré and false colour issues.

In the array, RGB pixels are arranged in 6 x 6 pixel sets with high aperiodicity (randomness). Increasing the degree of randomness eliminates the fundamental cause of moiré and false colours – a problem that occurs in conventional arrays when shooting stripes and other repeating patterns. The presence of an R, G and B pixel in every vertical and horizontal pixel series minimises the generation of false colours and delivers higher colour reproduction.

As a result of using a film inspired array, Fujifilm has developed a more powerful processor – the EXR Processor Pro - to process the image signal data. This technology maximises the full potential of the X-Trans CMOS™ sensor, delivering high speed and high precision image processing.

Prime Fujinon XF lenses deliver the highest image quality

The three compact high quality XF Fujinon fast aperture prime lenses included with the Fujifilm X-Pro1 are bright, compact and designed to deliver sharp, clear images of uncompromising quality:

XF 18mmF2 R (27mm equivalent) f/2.0

XF 35mmF1.4 R (53mm equivalent) F/1.4

XF 60mmF2.4 R Macro (90mm equivalent) F/2.4 Multi Award Winning Fujifilm X-Pro1 – a revolutionary new interchangeable lens camera P.2

The lenses offer precise control over depth-of-field and deliver excellent bokeh effects thanks to the design of the moulded aperture diaphragm blades. The blades are curved to create a circular image at all aperture settings, while the very edges of each blade are meticulously rounded off rather than simply cut off, delivering a sharper image.

Fujifilm original X-Mount maximises lens performance The X-Mount has a short flange back distance of just 17.7mm, specifically designed to maximise the mirrorless design of the body. This means the rear lens elements are as close as possible to the

sensor. The wide opening allows the lens to be mounted deeper within the body – up to 7.5mm (approximately) from the mount surface, reducing the back focus distance of each lens to the minimum possible achieving high resolution all the way to the edge of the image.

Hybrid Multi Viewfinder

Fujifilm’s revolutionary Hybrid Viewfinder has the ability to instantly switch between an Optical Viewfinder and Electronic Viewfinder. For the brightest viewing image and to keep shutter lag to a minimum, select Optical Viewfinder. For focus confirmation, exposure information, white balance information and depth of field indicators, switch to the Electronic Viewfinder.

The Electronic Viewfinder provides an excellent "live view" of your composition. Users can enjoy composing images through a bright viewfinder with an option to also overlay vital picture taking information if required.

Changing between the two viewfinders is simple, thanks to the switch on the front of the X-Pro1 body. When attaching a Fujinon XF lens, both the viewfinder magnification and bright frame size automatically switch to support the lens focal length. Viewfinder magnification switches to 0.37x for the 18mm lens and to 0.60x when the 35mm or 60mm lens is mounted, allowing you to compose your shot with the bright crystal clarity of an optical image. The X-Pro1 also gives you the freedom to manually set a focal distance and switch between viewfinder magnifications.

Cutting edge technology in a beautiful magnesium alloy chassis

Manufactured in Japan, the X-Pro’s magnesium alloy chassis and impressive user interface is indicative of Fujifilm’s attention to quality.

The top and base are made from die-cast aluminium alloy, while high quality touches include precise engraving on the top-plate and hand-enamelled lettering on the lenses, illustrating how the entire X-Pro1 system was designed and built without compromise.

The shutter speed dial and exposure compensation control is precision milled from solid metal, while the shutter speed dial lock mechanism and the recessed exposure compensation dial are designed to prevent accidental movement of settings. The knurled finish on the sides of the dials feature rows of minutely milled square pyramids for superb grip and confidence.

The lightweight, precision-milled lens hood (included with the lens) has been exclusively designed and machined from aluminium for the Fujinon XF lens. Its compact size delivers superb light shading performance in a design that perfectly matches the X-Pro1 styling. The diameter of the aperture ring and focus ring of the three Fujinon XF lenses are only slightly larger than the barrel for sleek uniformity of design. Precision machined from metal, the reassuring click of the aperture ring at each setting and the comfortable torque resistance when operating the focus ring enhances the shooting experience.

The natural fit of the eyepiece provides excellent shielding from light leakage and an optional dioptic adjustment lens can also be attached. The leather-look finish on the X-Pro1 is designed for quality style, durability and resistance to the elements.

Impressive photographic techniques

Through advanced digital processing, the X-Pro1 can simulate multiple exposures by simply selecting Multiple Exposure mode and capturing the first shot. Viewing the image via the Hybrid Multi Viewfinder or on the LCD screen allows you to see how the finished multiple exposure will look and then precisely frame the second shot.

The new Professional Colour Negative Film modes (Pro Neg, Std and Pro Neg. Hi) have been designed from X-Pro1 users working in the studio. The X-Pro1 also offers Film Simulation bracketing along with AE, Dynamic and ISO bracketing, plus the ability to capture the colours and tonal qualities of popular Fujifilm Multi Award Winning Fujifilm X-Pro1 – a revolutionary new interchangeable lens camera P.3

emulsions through the vibrant colours of Velvia, the softer skin tones of Astia and the natural look of Provia.

Replicating the effects of monochrome film photography, the X-Pro1 lets you use colour filters to expand your photographic interpretation. Heighten contrast with the yellow filter and red filter, or brighten greens and deepen reds with the green filter – you can easily fine tune image quality with these filters. For a more nostalgic theme, there is also a sepia filter.

Premium Accessories

The Fujifilm X-Pro1 has the following additional premium accessory options:

Hand Grip, HG-XPro1 – provides more secure and balanced camera handling. The X-Pro1 accessory grip smoothly moulds to the lines of the camera body for a uniform look. The grip helps balance the weight of the camera body, allowing for a more comfortable hold.

Shoe Mount Flash EF-X20 – designed to match the distinctive styling of the X-Pro1. A single dial allows you to select between two modes: AUTO – automatically optimises flash for both outdoor daylight and dark indoor shots; and MANUAL – for hands-on control. In addition, the built-in flash diffuser has an easy one-touch process to soften harsh flash effects.

Leather Case LC-XPro1 (not suitable for Fujinon XF60mm lens) – beautifully moulded to protect the X-Pro1, this leather case is designed to allow fast access for easy shooting. With its attention to detail, this premium case is complete with the authentic leather neck-strap and hood case.

Protector Filter 39mm and Protector Filter 52mm – these protection filters have high transmissivity without affecting the visible light and the Super EBC coating effectively controls harmful borrowed light. The frame of the filters has a semi-gloss black finish, in keeping with the stylish design, while the inner filter ring is finished in a matte black in order to minimise reflections.

FUJIFILM Senior Category Manager – Consumer & Professional Products, Matt Dole, said each element of the X-Pro1 offers uncompromising quality and is indicative of Fujifilm’s commitment to producing professional standard cameras of the highest quality.

The FUJIFILM XPro1 (Body only) has a recommended retail price of $1799 including GST, while a XPro1 Kit (including the 35mm lens) has a RRP of $2499.

A range of Fujinon Lenses and other XPro1 accessories can also be purchased from a Fujifilm Pro Dealer . Recommended Retail prices for the XPro 1 lenses are as follows;

X-PRO1 LENS 18MM F2.0 (27MM EQUIV.) $699.00,

X-PRO1 LENS 35MM F1.4 (53MM EQUIV.) $699.00,

X-PRO1 LENS 60MM F2.4 (91MM EQUIV.) $749.00.

XPro1 will be available from late March 2012.

About FUJIFILM

FUJIFILM is a world leader in imaging, information and document technologies. With a commitment to extensive research and development, FUJIFILM provides a leading edge range of products and services that incorporate proprietary technologies which contribute to the advancement of such fields as culture, science, technology and industry, as well as improved health and environment protection. Ultimately, FUJIFILM’s aim is to help enhance the quality of life for people worldwide.

www.fujifilm.com.au

Media Enquiries:

Deidre McAlinden P: 0417 758432 (m)

E: deidre.mcalinden@bigpond.com.au

FUJIFILM Australia Pty Ltd