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FUJIFILM Australia Pty Ltd and C.R. Kennedy & Company Pty Ltd today announced their affiliation for the marketing and servicing of Fujifilm endoscopes in eastern Australia and New Zealand.

A leading global provider of diagnostic imaging and medical informatics solutions, Fujifilm holds an enviable position in the endoscopy market with its high-quality, technologically advanced solutions.

C.R. Kennedy brings to the relationship 31 years of experience in the Australasian endoscopy market and prides itself on unparalleled service and backup.

Malcolm Kennedy, Managing Director of C.R. Kennedy, said: “This powerful new partnership will offer physicians a real alternative to traditional tools of the trade. It is very clear that this is a case of one plus one equalling three.”

Fujifilm’s General Manager – Medical Division, Sturt Eastwood, said he believes this relationship will not only complement Fujifilm’s capability in the endoscopy market, but also add substantial momentum to their market activity and to achieving Fujifilm's customer service objectives.

“C.R. Kennedy are flexible in their approach and understand the market’s requirements. They are a terrific fit for Fujifilm in what is a highly-demanding, complex and exacting market segment.”

Kennedy added: “FUJIFILM 500 series, 4400 Electronic Video Endoscopy system and 2200 Electronic Video Endoscopy system set a benchmark for diagnostic and therapeutic endoscopy with world-class imaging and exceptional ergonomics. We are excited to be working side-by-side with Fujifilm to provide the optimal solution for our customers.”

For more information, please contact Malcolm Kennedy, Managing Director, C.R. Kennedy on +61 2 9552 8380 or Robyn Ridings, National Sales Manager, Fujifilm Australia on 1300 060 209.