Drop it, soak it, freeze it or cover it in dirt. The FUJIFILM FinePix XP10 can capture all your adventures

June 1, 2010

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The new FUJIFILM FinePix XP10 is the ultimate lifestyle camera that allows you to capture rugged adventures thanks to its built-in four-way protection that shields from water, shock, freeze and dust.

 

The FinePix XP10 is the first of FUJIFILM’s new range of super resilient compact cameras that can withstand many adventure and sporting activities including snowboarding, sandy beaches, surfing and the wilderness. It is also waterproof up to three metres underwater.

 

Incorporated within its stylish, lightweight, small metal body is a high resolution
12 megapixel CCD sensor, high precision 5x Fujinon lens, HD recording, Digital Image Stabilisation to reduce blur, Scene Recognition Auto, YouTube and FACEBOOK Easy Web Upload, Tracking AF, ISO sensitivity to 1600, Face Detection Technology and
2.7 inch LCD screen with Micro thumbnail view.

 

Available in five colours – Silver, Black, Pink, Green and Blue - there’s a shade to suit everybody.

 

Four-way protection – shockproof, freezeproof, waterproof, dustproof

While the camera is also shockproof to one metre (3.3ft), freezeproof to minus 10°c (14°F), waterproof to 3m (approx. 10 ft) and dustproof as well, it still maintains the slim, chiselled design of a conventional compact camera.

 

When it comes to pressure and shock, the protective glass on the lens is five times stronger than a conventional compact camera.

 

Advanced HD capabilities

HD image and movie capture allows images and video clips to be replayed in quality high definition on any HD ready television*.

 

Advanced technology

The FinePix XP10 is equipped with Scene Recognition Auto (SR Auto) to intelligently identify the scene type and shooting conditions so it can optimise the settings accordingly.

 

It also features FUJIFILM’s highly acclaimed Face Detection technology complete with auto red eye removal to eliminate red-eye when the photo is being captured.

 

NEW FACEBOOK and YouTube Upload

FUJIFILM’s new Facebook and YouTube Easy Web Upload function makes it quicker and easier to post photos and movies on social networking sites, enabling you to share photos and video clips that showcase your great outdoor adventures.

 

Rather than trawling through photos on your computer to decide which ones to upload, you can simply go to the playback mode on the FinePix XP10, select Menu and choose the images for YouTube/ FACEBOOK upload. Once you connect the FinePix XP10 to a computer and access the MyFinePix Studio software (included), you simply select upload and the nominated photos and videos will be transferred to your selected site.

 

NEW Tracking AF

When trying to capture an action shot, Tracking AF is the perfect solution as it allows you to track fast moving subjects so they don’t escape from the frame in a blur. Tracking AF tracks a subject automatically and keeps them in the frame so that when you fully press the shutter button your subject will be in perfect focus.

 

One touch movie button

The one-touch movie button makes it easy to create your own video clips. Using the new in-camera Movie Editfunction, you can also add your own finishing touches to footage by making them B&W, Sepia or even adding a backlight correction – all
in-camera. Edit for Blog Modealso lets you add special effects to your photos using Sepia, Contrast, Brightness, Crop or Face Mosaic to achieve different and individual looks.

 

FUJIFILM Senior Category Manager – Consumer & Professional Products, Matt Dole, said the tough characteristics of the FinePix XP10 make it an ideal choice for consumers who have active lifestyles and love the outdoors.

 

“At the same time, the camera’s impressive style and small size makes it equally suitable for a night out with the fashion conscious,” Mr Dole said.

 

The FinePix XP10 includes a Li-ion rechargeable battery NP-45A, Battery Charger, Hand Strap, USB cable, CD-Rom, Owner’s Manual and Warranty Card.

 

The FUJIFILM FinePix XP10 has a recommended retail price of $249 including GST.